BRAND STORY

Art for our designer is the creation of something aesthetic, the discovery of inspiration in random things and the achievement of something. Her life is about beautifying the world around her. However, what exactly would she beautify if she had the opportunity? It is a space, it is a person.

Designing things that resonate with her in her space is her duty as a designer. Being compassionate and understanding is one of the keys to enhancing a person. She hopes to bring beauty to the world through her art. As a result of her constant desire to beautify her life, from the outside to the inside. Nevertheless, over the years, she has invested a lot of time and effort into herself. It has become apparent to her that there is a mistake that we all make, and that is we fail to be conscious of our unconscious and know that beauty, love, and the highest version of ourselves come from within. Is there a way to improve women's beauty?.

Isn't it true that all woman's parts are opulent and harmonious at the same time? Yes, her favorite outfit is naked, but due to evolution and society, we cannot wear our finest outfits all the time. The clothes that we choose can also make us feel as comfortable and empowered as being comfortable in our own bodies already does, if not more so.

That is why RËILIËR, whose name comes from relier in French which means to connect, believes that this is what we want at RËILIËR through its garments. Connect with every woman who wants to highlight the beauty, harmony, power, and naturalness of the female body. The art of transforming internal beauty into external beauty through garments. RË̈ILIËR strives to create pieces that empower women to feel their highest potential and confident in their own skin. Each piece is designed to be a timeless classic that can be worn for years to come. RËILIËR is committed to creating pieces that bring women together and celebrate femininity.

BEHIND THE NAME RËILIËR

The logo was designed with this duality in mind. This is conveyed because the word RËILIËR is a palindrome, meaning it can be read from right to left and left to right. Being interpreted as women's reflection in a mirror, they must see the same reflection on the inside.

The brand values also include power and strength, which is represented by two diaereses. Using garments as a means of transforming their internal beauty into an external beauty is what our slogan says; "THE ART OF TRANSFORM."

FOUNDER & DESIGNER

Colombian designer Michelle Wilches comes from an artistically stimulated childhood, as her mother always painted as a hobby and introduced her to plastic arts and design at an early age. At 18, she moved to Italy for a year to study styling at the Istituto di Moda Burgo in Pescara. Upon returning to Bogotá, she continued her studies at La Salle College, graduating from their fashion program, and at that time spent six months in New York doing an internship with Naadam Cashmere where she learned and gained social and sustainable awareness and how to express that in slow fashion.

Shortly after, she pursued a master's degree in fashion management at the Istituto Europeo di Design and Project Management at EAE in Barcelona, Spain. Once she finished, she decided to gather all that knowledge and turn it into her own brand project, now known as RËILIËR.